We probably had 600 people there. It's the most sales we've ever done in a single day. People literally waited in line for 2 hours to snake down the block and into our courtyard to taste the samples. We were hoping to get about 100. Our vendors were THRILLED. Several people said that they were there because of the article they got us in the Denver Post's "The Know” section. I also heard several people say they saw the TV segment. We look like heroes to the artisans we strive to support. We look like the hottest thing in Denver to all the cheese people in town for the conference. We sold a ton. It was beyond my wildest dreams. At the conference today several people have come up to me to tell me that our Block Party rocked! And even better, I would say 80% of the attendees were from Denver so future potential customers! I seriously can't believe how ROOT PR delivered. 600 people at an event in the middle of the afternoon on a weekday!"
ROOT PUBLIC RELATIONS
Kim Duty, Co-Owner, Cheese + Provisions