A lot has changed since we founded ROOT PR more than 15 years ago. Although we’re constantly expanding our expertise to help you master today’s ever-changing world, the roots of ROOT PR have always remained the same. When you work with us, you get a true partnership. No matter which mediums are “hot” on any given day, we’re here to help you find and craft your unique stories, and be heard by the right people – in the right way.
THE ROOT OF WHO WE ARE
WE’RE EXPERTS IN OUR FIELDS.
With decades of experience, the ROOT PR team is made of tastemakers specializing in PR, social media, content and influencer marketing, and special events. We excel at developing story angles and landing feature stories for our clients. We’re avid readers and fascinated by trends – without being a slave to them.
WE “GET” THE HOSPITALITY INDUSTRY.
Our depth of experience within the hospitality world means that we understand the individual profit centers, and how they can be emphasized and uniquely positioned to reach your target market.
WE’RE DEEPLY ROOTED IN THE NATURAL, REGENERATIVE AND ORGANIC INDUSTRIES.
Its no coincidence that we have offices in what is widely known to be the natural products epicenter of the U.S. – Boulder, Colo., and we’ve been passionately involved in the natural products industry since 2005. We live, breathe and eat “natural” and ”organic”, and we can help make introductions to experts and influencers, and guide you on your path to changing the world.
WE’RE EXPERTS AT MAKING – AND KEEPING – RELATIONSHIPS.
And that extends far beyond the media. Whether you need an intro to or a strategic plan for working with local or national non-profits, industry experts, bloggers, or the food editor at a major magazine, we’ll help you shake hands with the changemakers in your space.
WE SEE THE BIG PICTURE AND FINE DETAIL.
We’re passionate, go-getter-type people who love people, and love our work. ROOT PR team members have the rare quality of being strong both left and right brained – we’re highly creative, and at the same time, we’re downright particular about the details.
WE’RE FUN. AND WE’RE SERIOUS. AND WE’RE SERIOUS ABOUT FUN.
MEET OUR TEAM
KUVY AX, FOUNDER
ROOT PR’s founder and owner has helped lifestyle companies “with heart” make an impression for almost two decades.
Born in Colorado, Kuvy spent her formative years in England, then moved back to Colorado in 1990. After a decade working in radio, newspaper and TV as a writer, announcer, producer and promoter, an obsession with food prompted her to join Culinary School of the Rockies as Director of Avocational Programs in 2001.
In 2002, James Mazzio, a Food & Wine Magazine “Best New Chef,” hired Kuvy to handle his PR and media relations. In that moment, ROOT PR was born. Through ROOT PR, Kuvy has handled public relations and marketing for almost every type of food or beverage-related company, program, and event. She’s handled PR for many restaurant openings (including Frasca Food and Wine,) coordinated many TV appearances (including Rachel Ray “Tasty Travels” at Mel’s Restaurant, and CNN Travel Channel HLN’s “The Social Life” at Piece, Love & Chocolate, and Zeal,) helped coordinate and promote hundreds of special events and festivals (including the Willamette Winery Association’s Pinot in the City.) She’s also led many national media tours, both bringing the media to her clients (e.g. multi-day tours of Colorado wine country,) and taking her clients for deskside interviews in NYC to meet media such as Food & Wine Magazine, Food Network, and Every Day with Rachael Ray.
As a storyteller first, Kuvy has written features for regional publications such as Edible Front Range Magazine, Boulder Magazine and Colorado Company Magazine. She was the President of Pollination Planet and Co-President of Slow Food Boulder County, on the Board of Directors of Les Dames D’Escoffier, been a member of the CTO and Dept. of Agriculture’s Heritage & Agritourism Committee, and frequently volunteers her time supporting organizations such as the Flatirons Food Film Festival . In her spare time, Kuvy loves playing Monopoly with her son, taking tango classes, exploring new cities, cultures and foods, and making Indian curries for friends.
Follow Kuvy on Instagram
SARAH GORE, ACCOUNT & SOCIAL MEDIA MANAGER
Account Manager Sarah Gore brings 20+ years of experience in public relations, marketing, special events, and social media to ROOT PR.
After earning a bachelor’s degree in Journalism with an emphasis in Public Relations from Colorado State University, Sarah began her career as a marketing expert for new home builders and developers.
In 2009, a fascination with the nascent industry of social media, along with her love of food, drink and all things delicious, lead her to create STANCE LLC, a social media marketing company. Since then, she has been an integral component in developing the social media efforts of multiple restaurant brands, and launching successful campaigns for small businesses and nonprofits such as Le Grand Bistro, Punch Bowl Social (Denver, Portland, Austin & Detroit), Argyll Whisky Beer, Mellow Mushroom, The Wild Game, La Loma, and Café Marmotte.
Sarah’s local and national expertise and experience both in social media and PR, attention to current events, trends, and inner-workings of social media functions are second to none. Her ability to generate compelling, cogent and effective content, schedules, and promotional structures, make her a leading professional in her field. In her off hours, Sarah enjoys time with her husband, Richard, and Harlin, her bulldog fur baby. To appease those gourmet cravings, Sarah can be found dining in Denver’s best restaurants and cooking at home.
Follow Sarah on Instagram
Lauren Nischan, Account Manager
Lauren Nischan, ROOT PR’s Account Manager, built her career over the last 15 years excelling in various sectors of the food industry.
As the daughter of celebrity chef Michel Nischan, Lauren’s lifelong passion for good food was inevitable. One of her first jobs was as a baker for two restaurant groups in Wisconsin. In college, she worked at an organic farm. After receiving a degree from UW – Stevens Point in Soil Science and Resource Management Policy she managed events and marketing for Organic Valley, as well as a winter farmers’ market and Fermentation Fest.
Lauren left the Midwest to take a position in Denver with Niman Ranch as Marketing Specialist, where she assisted in their rebranding, built a successful blog and social media presence, and curated effective marketing campaigns that reached hundreds of chefs and tens of millions of followers.
She has managed partnerships with prominent organizations such as Chefs Roll, Women Chefs and Restaurateurs, and Chefs Collaborative, and promotional campaigns with companies like Shake Shack, Costco, and The Hyatt. After leaving Niman Ranch, she consulted as a researcher and copywriter with a prominent sustainable foods firm while advising chefs and budding restaurants on their social media strategy.
This well-rounded experience has made her particularly adept at leveraging the needs and expectations of any target audience - whether consumers, chefs, or business partners - to create impactful content and campaigns that maximize engagement.
When she’s not wearing her marketing hat, Lauren likes to get her hands dirty. You can find her experimenting in her kitchen or garden, solo camping with her springer spaniel Ready, and helping run events as a member of Cooking Matter Colorado’s Impact Council.
Follow Lauren on Instagram
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