#1 – Put on your party frock
Nearly half of people say a website’s design is their number one criterion for determining the credibility of a company.
So first and foremost: make sure your website is ship shape. All the brilliant social media interaction in the world won’t mean much if you don’t have a solid digital foundation, and that begins with a well-designed website that gives your customers an idea of your brand, your vision, and your voice. It should be both attractive and practical, and should tell your audience who you are, why you exist, and what makes you different – and better – than your competitors.
#2 – Seek out your customers and potential customers
No point in talking to an empty void. Spend some time researching who your customers are, and where are they spending time online. Facebook, Twitter and LinkedIn are currently the top three social networking sites.
Keep in mind that:
• 52% of online adults use two or more social media sites
• 79% of those who use just one site report using Facebook
• 26% of online adults use Instagram
Try out a few and monitor how much traction you get!
No matter where you put your focus, try to keep an eye on all the most important channels.
#3 – Create a workable plan of action
Too often, small companies will throw up a hasty post now and then, and call it good. This can be worse than doing nothing at all. Your audience wants to know you, to communicate with you, and to be a part of your company. That takes true engagement.
Your part of the conversation:
The goal is to relate with your audience, rather than simply promoting your product. The fastest way for people lose to interest is if they don’t feel they’re being heard. You aren’t just marketing your business, you’re building relationships and connections.
Your audience wants to know you, to communicate with you, and to be a part of your company. That takes true engagement. Put relatable posts out there and interact with the customers that are interested enough to make comments. Share things that inspired your business and they will be inspired in kind. There’s nothing worse than someone getting excited about finding your brand on social media, only to realize there’s no one listening on the other end.
- Consistency is key: find someone who understands the social media channels that work best for your company, who you trust to be the voice of your company, and who will represent you consistently, in the way that is most effective. For Facebook, you need to post something 1-2 times/a day and for Twitter, 1-3 tweets/day. Many studies offer statistics regarding the best times to post, but the best strategy is to monitor the traffic to your page and post during peak times.
- Find your voice: develop your own unique style, message and voice. Once you have it make sure you use it consistently. The Content Direction Agency does a great job explaining what that is and how to find it.
- Have a plan: create a spreadsheet and spend some time planning (at least) a rough framework of the types of social media posts you’re planning for the next month or two. Things will inevitably change as you go along, but you’ll have some idea of where you’re headed.
Our next blog post will list of bunch of ideas of the types of posts you might want to create, as well as Steps# 3-6…Share Us: by
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